Walmart began as a small-town storefront with a simple mission: to help people save money and live better. Over the decades, that idea has scaled to serve millions around the world through stores, services, and digital innovation.

In partnership with the Walmart Creative Studio, we developed a refreshed brand system that reflects this people-first, tech-powered transformation. From a more versatile and dynamic Spark to a custom wordmark inspired by Sam Walton’s iconic trucker hat, the identity honors Walmart’s humble roots while positioning it for a digital-first future.